Services

"WebPanel invites online panelists to put their browsing history to research use."

Online Behavior Data for Research Projects

Voluntary WebPanel members would like to provide detailed computer and mobile browsing histories for your research projects by using Webmie's behaviour measurement tool.

Webmie’s data can be combined with your data from online surveys and other sources you are using. It gives you strong evidences of what consumers are really doing in Internet and e.g. in a competitor group's online services.

Unlike tag based measurement, Webmie measures all services with panel members' support and without the need for any co-operation from the service providers, e.g. YouTube or Facebook.

WebPanel members are invited from various professionally managed online panels. They want to help brands improve their services and products by giving their behavior data for research purposes. Now, it is your turn to accept their help and use the data in your research.

Key Features

  • Browsing history on all web sites, collected from the consumer (not the service provider)
  • Data fusion with online survey data from partner panels
  • Deliverables:
    • Browsing and app history
    • Behavior-based profiles

What You Get

  • Capability to build new research products, and the opportunity to differentiate yourself from competition
  • Panelists' browsing histories from any site you want to use in your research project, e.g. Google, YouTube, Mail Online, Guardian, Facebook...
  • Consumer behaviour profiles (CBD) for panelists, e.g. e.g. ‘sport enthusiast’ or ‘active online shopper’
  • Full data merging with your panels via shared ID

References and Demo

Contact Us

Mika Wenell
CEO
Webmie Oy
+358 (0)40 1737 211

Online Data for Currency

Webmie's behaviour measurement tool provides detailed browser and online app browsing histories for currency providers.

Webmie’s solutions can be combined with the data from any TV currency provider who wants to include data from online viewing as a part of their service.

Unlike tag measurement, Webmie measures all services without the need for any co-operation from the service provider, e.g. YouTube or Facebook.

Key Features

  • Browsing on all web sites, collected from the consumer (not the service provider)
  • Data fusion with online panels
  • Deliverables:
    • Browsing and app history
    • Behavior-based profiles
    • Desktop now, mobile Q1/2016

What You Get

  • Capability to build new currency products, and the opportunity to differentiate yourselves from competition
  • Panelists' browsing histories from any site you want to include in your currency, e.g. Google, YouTube, Mail Online, Guardian, Facebook...
  • Consumer behaviour data (CBD) for panelists, e.g. ‘sport content’ or ‘active online shopper’
  • Full data merging with your panels via shared ID


References and Demo

Contact Us

Mika Wenell
CEO
Webmie Oy
+358 (0)40 1737 211

Online Competitor Analysis

Online Competitor Analysis benchmarks your competitors’ web sites and how your customers are behaving on them. The results will help you better meet the demands of your customers and study your online competitors’ business in detail. This analysis is primarily designed for management teams, online business owners and analysts.

Your preferred research provider will provide us with the details of what you want to know. Examples might be: online market share, customer loyalty, customer preferences, visitor sources and how often your customers purchase from your competitors

Competitor benchmarking is a powerful tool that allows you to gain insights into what you have to focus on to stay on top. The research results will give you instant access to your customers’ demands and your competitive situation.

What you get

  1. Online Competitor Analysis from your preferred research provider
    • Insight into how your online customers use your competitors’ sites
    • Demographic, background information and browsing habits
    • Findings and recommendations as a presentation from your preferred research provider
  2. Reach50 online report about your customers’ browsing habits
  3. Option: Customized analytics and reports about your customers’ browsing habits outside of your web sites, e.g. Google, Facebook, publishers etc.

How it works

  1. Your trusted research provider creates an online survey for you with Webmie
  2. Some of the respondents will download the Webmie browser extension, which collects browsing history anonymously for research use
  3. Your preferred research provider creates the online competitor analysis from both browsing behaviour and survey responses

Key Benefits

  1. We measure your customers,
    not everybody on the Internet
  2. We work with your trusted research provider, whom you can trust
  3. You can cross-analyze survey background information with respondents’ browsing habits
  4. We measure the most relevant and appropriate apects of on your competitors’ sites

Contact Our Research Partners

Insight Amigos
Tobias Eidem, +46 7320 11611

Nepa
Matts Holmberg, +46 70 444 65 92

Contact Us

Mika Wenell
CEO
Webmie Oy
+358 (0)40 1737 211